Tag: marketing

Brand new look, same great team As you can see, we’ve had a makeover. Whilst this proverbial lick of paint is definitely something worth blogging about, we’re taking the opportunity to talk about the future of Powered by Coffee too. Powered by Coffee came to be 10 years… Read More

No one in news publishing can have failed to clock the gloomy picture facing the traditional media.   Shrinking newsrooms. The fall in the number of independent outlets. The near annihilation of local news.  With far too many people now getting their information from social… Read More

Docker is an increasingly popular containership option for WordPress. In our previous blog post, we introduced you to the container. But now that you know what it is, we’re digging deeper into what it is and why it’s proving to be so popular. What is Docker?… Read More

Information technology has come a long way since its humble days as a hotline for journalists to ring when the computer said ‘No’.  When comedy writers poked fun at the stereotypical bored technician with the catchphrase, ‘have you turned it on and off again?’ could they have… Read More

If you work in software, IT, or DevOps, you’ll have heard of Docker. But you’d be forgiven for not being overly familiar with it. Docker has recently taken over the container ecosystem and is increasingly a core part of developer operations and IT management in larger companies. Read More

It’s strange to think that not so long ago, online journalism was the Cinderella of the newsroom.  Just 15-20 years on, how different the picture.  As news publishers and broadcasters race to keep up with the lightning speed of digital, even Rupert Murdoch’s News Corp… Read More

When Bob Dylan sang The Times They Are A-Changin way back in 1964, he had no idea how profound his lyrics would one day be.  When people find the very breath they’re taking monitored and analysed without their knowledge, you know times are indeed changing. … Read More

I’ve always been passionate about giving back to the community. Whether it’s the WordPress community, our local community in Wimbledon, or communities in need, giving back is an important part of what Powered by Coffee does.  Until now, any giving we did or support we gave… Read More

Everyone knows our medieval ancestors held strange beliefs but one in particular takes it to a new level. In the 14th century a piece of fake news started circulating Europe in the form of a travel memoir that had purportedly been written by a Knight named… Read More

Drupal 7 will be coming to the end of its life in 2022. Despite not being the most popular choice, it certainly has some heavyweight large enterprise fans. However, that hasn’t prevented the decision for Drupal to retire in just over a year’s time. For Drupal 7… Read More

Tired of remembering which page on your site is the one where you go to get a shortcode for what is a pretty complicated component? Does this actually stop you from editing your site?  Is site editing too cumbersome and you have to offload this to someone… Read More

The final part of our ‘How to find the right developer for you’ tells you exactly how to approach developers, making sure you get the best people for your project. Not sure who to approach; agency or developer? Check out the first in our series, … Read More

Developer within agency Read More

Part two of our ‘How to find the right developer for you’ outlines the points you’ll need to consider before approaching a development agency or freelancer. Not sure who to approach? Check out the first in our series, Agency vs. Freelancer:… Read More

When looking for someone to help you with your website, you might be wondering who to reach out to and what things you might need to consider ahead of sourcing the best developer for you. In our series, How to Find the Right Developer for You, we… Read More

2021 is set to be a big year for us at Powered by Coffee as we’re extremely excited to announce that we are WordPress VIP Silver Partners! Being a WordPress VIP Partner means we’re now recommended by WordPress themselves, making us one of the world’s… Read More

As we plummet into the third lockdown in less than 12 months, readers continue to turn to digital media publications. With printed media’s immediate future looking unsustainably bleak, and ads failing to yield previous levels of income thanks to privacy and data concerns, it’s time to look… Read More

We recently had a virtual chat over coffee with our friends at FusionAuth to talk about their innovative secure access management tool and how it integrates with WordPress. What is FusionAuth? FusionAuth is a secure access management system. It helps businesses manage users, authentication and… Read More

Your media publishing brand is scaling rapidly. This means a number of things; you’ll be seeing more visitors flocking to your website and, as a result your content production, will need to scale. Additionally, the increasing numbers of visitors to your site gives you an opportunity for… Read More

In what has been a rather surreal year for everyone across the globe. It’s safe to say our attention has been pre-occupied. However, whilst we were all setting up our home-based makeshift offices, WordPress has been quietly carrying on uninterrupted. Following the highly anticipated, yet disruptive, PHP… Read More

Artificial intelligence (AI) is becoming smarter in a hurry, and its applications are becoming wider by the day, impacting sector after sector and increasingly new mediums. Websites are no different. Integrating AI into a publishing website can benefit your media publishing brand in a number of ways. … Read More

Advertising revenue is central to many publishers’ revenue revenue-generating models. Your Content Management System provides a key integration with your ad server and can be a key limiter or enabler of the advertising you can sell to your sponsors. Methods for advertising focused publishers to generate revenue… Read More

In this article, we’ll outline the best practices for website and data recovery strategies for when disaster strikes your website — your most important marketing and sales tool, and for digital publishers, the platform which enables readers to interact with your brand. To ensure that business… Read More

We were approached by Prospect Magazine to rebuild their unreliable paywall and metering system. We also worked on a retainer basis to improve their website periodically and support the editorial team with our technical expertise. We chose to work with Prospect because they had interesting problems… Read More

Prospect Magazine is a monthly periodical and website focused on in-depth analysis of current affairs and the exploration of new ideas. It is focused on interesting and different viewpoints within public discourse, rather than being just another to the moment news source. In this article, we’ll… Read More

In our recent blog we wrote about how big data and AI machine learning will affect content personalisation. In this article we want to delve further into the topic of content personalisation. Read on to know why your media publishing brand needs to implement content personalisation… Read More

Voice search is growing rapidly, in 2018 2 out 5 consumers used voice search daily, and this figure is only likely to grow in the coming years as more people purchase voice assistants and the quality of voice search continues to improve on search engines. As… Read More

A membership website separates certain content on your website from the rest of your website. Content is gated, meaning only those with access can ‘enter’ and read subscriber content. This approach to operating a website is necessarily tricky and poses many challenges for the website owner. Read More

Membership websites grow in popularity every year, it seems. This common website monetisation approach has worked successfully for everyone from personal trainers and nutritionists to multimedia news publishing conglomerates like The Times Online.  Membership websites are a fantastic way for a successful blogger to monetise their… Read More

In this article, we answer the question: ‘Can WordPress support the security of a scaling website?’. Reveal the answer. Lots of businesses are now also getting help from a quality GDPR consultancy as this ensures that everything is perfect so a great move for most… Read More

What is serverless hosting?  Serverless hosting is a relatively new form of web hosting where a cloud services provider runs a company’s server(s) and manages bandwidth resources on behalf of developers.  The top managed wordpress hosting it’s effectively a pay-as-you-go service, unlike the always-on financial… Read More

Content syndication has been a common marketing tactic since the dawn of the internet. Smart marketers are aware that, by implementing content syndication, their brand will reach new audiences, thanks to the nature of digital publishing becoming increasingly automated.  The direct benefits of content syndication… Read More

Content personalisation is a strategy for promoting relevant, targeted content based on your target audience’s interests and engagement. As big data and AI machine learning continue to develop and refine, content personalisation will become ever more accurate and relevant to web users in the near future… Read More

You’ve heard of Baby Boomers, Gen X and Millennials (Gen Y), but have you heard of Gen Z? This new generation is quickly coming to the fore; by 2020, Gen Z will have overtaken the much-sought-after Millennials to become the largest and most influential group of… Read More

WordPress has a vast ecosystem of themes and plugins. Whilst themes primarily handle the appearance of the site, plugins, like sms plugin for woocommerce, extend the functionality. If you have a WordPress site, you are most likely running several plugins by default even if… Read More