Jim Kersey's articles

Your media publishing brand is scaling rapidly. This means a number of things; you’ll be seeing more visitors flocking to your website and, as a result your content production, will need to scale. Additionally, the increasing numbers of visitors to your site gives you an opportunity for… Read More

Artificial intelligence (AI) is becoming smarter in a hurry, and its applications are becoming wider by the day, impacting sector after sector and increasingly new mediums. Websites are no different. Integrating AI into a publishing website can benefit your media publishing brand in a number of ways. … Read More

Advertising revenue is central to many publishers’ revenue revenue-generating models. Your Content Management System provides a key integration with your ad server and can be a key limiter or enabler of the advertising you can sell to your sponsors. Methods for advertising focused publishers to generate revenue… Read More

In this article, we’ll outline the best practices for website and data recovery strategies for when disaster strikes your website — your most important marketing and sales tool, and for digital publishers, the platform which enables readers to interact with your brand. To ensure that business… Read More

We were approached by Prospect Magazine to rebuild their unreliable paywall and metering system. We also worked on a retainer basis to improve their website periodically and support the editorial team with our technical expertise. We chose to work with Prospect because they had interesting problems… Read More

Prospect Magazine is a monthly periodical and website focused on in-depth analysis of current affairs and the exploration of new ideas. It is focused on interesting and different viewpoints within public discourse, rather than being just another to the moment news source. In this article, we’ll… Read More

In our recent blog we wrote about how big data and AI machine learning will affect content personalisation. In this article we want to delve further into the topic of content personalisation. Read on to know why your media publishing brand needs to implement content personalisation… Read More

Voice search is growing rapidly, in 2018 2 out 5 consumers used voice search daily, and this figure is only likely to grow in the coming years as more people purchase voice assistants and the quality of voice search continues to improve on search engines. As… Read More

A membership website separates certain content on your website from the rest of your website. Content is gated, meaning only those with access can ‘enter’ and read subscriber content. This approach to operating a website is necessarily tricky and poses many challenges for the website owner. Read More