Jim Kersey's articles

Considerations when Scaling your Digital Media Brand

Your media publishing brand is scaling rapidly. This means a number of things; you’ll be seeing more visitors flocking to your website and, as a result your content production, will need to scale. Additionally, the increasing numbers of visitors to your site gives you an opportunity for… Read More

How your CMS can support the smooth integration of AdTech

Advertising revenue is central to many publishers’ revenue revenue-generating models. Your Content Management System provides a key integration with your ad server and can be a key limiter or enabler of the advertising you can sell to your sponsors. Methods for advertising focused publishers to generate revenue… Read More

How We Took This Publisher’s Website to the Next Level

We were approached by Prospect Magazine to rebuild their unreliable paywall and metering system. We also worked on a retainer basis to improve their website periodically and support the editorial team with our technical expertise. We chose to work with Prospect because they had interesting problems… Read More

How to Create Successful Membership Websites

Membership websites grow in popularity every year, it seems. This common website monetisation approach has worked successfully for everyone from personal trainers and nutritionists to multimedia news publishing conglomerates like The Times Online.  Membership websites are a fantastic way for a successful blogger to monetise their… Read More

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