investment news
Platform Migration | Enterprise Content Management | WordPress Themes
Overview
InvestmentNews is a prominent and trusted publisher in the US financial industry. Acquired by the Bonhill Group, InvestmentNews needed to migrate their website and its systems onto their new owner’s infrastructure. Faced with complex challenges, outdated systems, and failed attempts to resolve them with their current agency, InvestmentNews needed a new developer to take over this migration project. InvestmentNews approached us because of our experience in building successful paywalls, solving complicated integration issues, and developing high-performing WordPress websites in the publishing sector.
The challenge
InvestmentNews were facing a number of challenges with their legacy systems because they had very limited knowledge of their origins. Following their acquisition by the Bonhill Group, they needed to migrate and update their website to align with their new owner’s infrastructure. Unfortunately, the lack of understanding of their site’s history made the process challenging.
The team had been working with an agency trying to resolve these issues, but progress was slow. Still with no clear solution, InvestmentNews needed results and decided to change development suppliers. This is when they got in touch with us.
After spending time reviewing the current systems, it quickly became clear that the legacy CMS and CRM were incompatible with Bonhill Group’s infrastructure. It was a crucial time for the InvestmentNews team as they were attempting to execute an ambitious strategy and needed a website to mirror this growth.
Previously focusing on individual subscriptions, they wanted to expand their offering to group memberships and attract corporate clients. Alongside this, InvestmentNews wanted to implement a subscription system that could cater for their various access and functionality requirements. They needed a solution that could handle high volumes of traffic, while configuring their current and new monetising systems into their new owner’s infrastructure.
Migrating 100,000 pieces of content to WordPress
We conducted a full migration of InvestmentNews’s legacy CMS, which included all of its content and functionalities, to WordPress, used by Bonhill Group. This encompassed over 100,000 pieces of content and media, as well as 70,000 legacy users.
A seamless transition and improved CMS allowed the InvestmentNews team to instantly access all their content, eliminating delays in delivering high-quality content to their users.
Bespoke integrations for the future
With the new CMS and a successful transition to Bonhill Group’s infrastructure, our focus shifted to integrating and updating their systems. Prioritising a new membership solution, we developed a tailored system for InvestmentNews’s corporate clients. The system offered different levels of access and functionalities for individual and group memberships.
In an effort to improve InvestmentNews’s interactions with their customers, we also developed a new CRM with Microsoft Dynamics, enhancing their ability to function as a modern publisher.
Lastly, we integrated FusionAuth, a platform that safeguards and manages user identity authentication and protection.
